From the Yellow Line of the the Spring/Summer 2012 FLY London Collection!

Embrace your stylish side in the Fly London Yossa Sandal in Mustard Rug Leather. The strappy leather upper of this women's wedge-heel sandal features a pretty open toe for feminine appeal. An adjustable ankle strap with hook-and-loop closure lends a personalized fit, as a lightly cushioned footbed and breathable leather lining offer interior ease. The rubber sole of the FLY London Yossa sandal provides reliable traction.

The purpose of FLY London is to create fashion products in an innovative way, with a bold design but at the same time comfortable and great quality. These have been the main guidelines that make FLY London one of the most referenced labels as fashion trend and known by its uniqueness.

Ever changing, ever developing is the slogan which inspires everyone associated with the project.


At FLY London the brief to designers is unusual in its absence of limitations.

In fact there are none apart from go where the inspiration takes you!  There is no overbearing management style during the design process, no stifling meetings with corporate jingoistic language, instead theres a joyful and instinctive creative period that translates itself to the product.   There is no seasonal theme but an understanding by everyone involved of what FLY London stands for.

This leads to a brilliantly varied range which is also cohesive in that it adheres to the Fly London ethos of 'always progressive never conventional.'

So where has inspiration taken FLY London this year?  Loads of places!  In the shoe lines FLY London consolidated its roots:  unisex sports lines which whilst being different from the classics, are recognizably FLY in their humorous take on iconic vintage styles.  The striped wedges trend is represented in the range but not as you see it in the high street!

Regarding materials, the FLY London range is more varied than ever before, we are dip-dyeing and washed shoes, we are making them from waxed canvas, soft canvas, and a new range of chunky leathers that don't need lining, as well as favorites from the past like RUG and MOUSSE... the result is daring, fun and unique looks.

We at FLY London have enjoyed going where the inspiration has taken us; we like the results and hope that you do too.

Don't Walk,FLY!